What is B2B Loyalty?

B2B loyalty programmes , some may call them B2B rewards programmes, are customer retention solutions with specific features and data-driven logic designed to help businesses establish brand loyalty with the businesses they sell to.

They differ greatly from consumer counterparts in terms of both incentives and progression.

Why are we Australia’s Leading B2B Loyalty Provider?

New Zealand Loyalty Provider

25 Years’ Experience

We know what works. Full stop. We have earned our badges by walking the talk. We are battle hardened.

You don’t want a surgeon performing their first operation.

The Power of Applied Knowledge

With the largest number of Certified Loyalty Marketing Professionals (CLMP) per capita in the world, we know the science.

But our team have been doing this for so long we have a clear intuition of the next direction.

Dozens of Happy Customers

We don’t pride ourselves on how many customers we win, but on how many we keep. We have customers for over 15 years who are like family to us.

But that’s not why they stay. It’s that we deliver a clear return on investment – year on year.

Understand The Essentials

B2B loyalty – the essential guide

Customer loyalty is arguably more important in business-to-business (B2B) industries than it is in consumer industries.

That’s because, in B2B firms, the 80-20 rule is sometimes the 90-10 rule: the top 10 percent of your customers can account for 90 percent of your profits.


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Loyalty marketing design principles

When we design loyalty programmes we pull on years of experience and collaboration with leaders in the field.

Whether you’re building loyalty with direct users, distributors, channel partners, or via your sales staff, these principles form the foundation of a profitable, sustainable customer loyalty strategy.

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Best practices in B2B loyalty

In another article we outlined the B2B loyalty design principles – the must – haves in your programme design. It’s now time to look at best practices.

The ones that have stood the test of time.

Consider including these in your programme design, and you’ll set your loyalty strategy up for success.

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Loyalty Led Campaign Proven Successful



Sales Growth


Bonus Points

If you don’t evolve your Loyalty Programme, prepare for it to die
If you don’t evolve your Loyalty Programme, prepare for it to die


Daniel Keenan

Plumbing World

Lauri Hart

Sun Communities

Programme Scoping, Implementation and Delivery Process

Meet Incentive Solutions

From scratch and win games in service stations, to building some of Australia and New Zealand's largest loyalty programmes, to becoming the leading data-driven marketing agency you see today.

It's been a great 25 years.

One thing has stayed the course throughout we're all about delivering profitable growth to our clients.

Yes, some of our methodology has changed. New technology, tools and data have allowed us to do more with less.

Data is impressively insightful, showing us patterns others don't see. These patterns guide our solutions.

Our data experts interpret this to ensure businesses can make informed decisions that lead to their strategy succeeding. It's about not flying blind.

We are proud to be at the forefront of the industry, partnering with market-leading clients across APAC and the USA. Every day tens of thousands of people across the globe engage with our programmes to stay informed, shop for rewards, receive training, and nurture company culture.

Ready to open a conversation?

Our initial conversations are all about understanding your specific needs, finding out if there’ll be a positive return on investment from working with us and making sure it feels right. No long term commitments – just highly valuable conversations. We will get in touch within 48 hours.