Loyalty Fundraising That Works for Sports Clubs & Charities
Loyalty fundraising blends the power of community giving with reward-based incentives, opening up innovative, sustainable ways for charities and sports clubs to grow support and raise funds. By offering exclusive discounts, rewards, and partner benefits, organisations in Australia are building deeper connections with their supporters—while unlocking long-term funding potential.
What is Loyalty Fundraising?
Loyalty fundraising goes beyond one-time donations. It’s a smart strategy that rewards your supporters for giving, encouraging ongoing engagement and stronger relationships. Today’s donors expect more than just a thank-you—they want meaningful value in return. With loyalty fundraising, you create win-win opportunities that align with modern expectations
Proven Loyalty Fundraising Models
At Incentive Solutions, we work with clubs and charities to deliver tailored Saving and Winning programs that drive engagement and fundraising results. Below are the most effective models currently used in Australia and New Zealand.
1. Saving and Winning Programmes
This popular model offers supporters online deals and rewards that generate cashback—redeemable as donations to their chosen organisation.
How it works:
- Supporters access hundreds of special offers from top retailers and brands.
- Each offer includes a cashback reward that goes into the supporter’s Loyalty Account.
- Supporters can then donate a portion (or all) of their rewards to a club, charity, or cause—whether for memberships, exclusive perks, or merchandise.
Real-world examples:
Richmond AFL Club offers tiered memberships with VIP experiences, exclusive merchandise, and one-of-a-kind patron rewards based on contribution level.
Wheelchair Rugby New Zealand (Wheel Blacks) runs a “Support, Save & Win” program where $20 entries give access to discounted movie tickets and a prize draw worth up to $250,000. The initiative helped fund athlete development and their return to the Paralympics after 12 years—demonstrating real impact.
2. Discount Partnerships
This model involves partnering with trusted businesses to offer supporter discounts, with a portion of each transaction donated to the organisation.
Example
A mental health charity collaborates with wellness brands, where every discounted purchase by a supporter contributes to funding vital support services.
Case Study
An Australian cancer research charity partnered with hotel chains to offer supporters discounted stays, with donations generated from each booking—benefiting both the charity and the business.
3. Subscription-Based Loyalty Programs
Supporters pay a monthly or yearly subscription for access to exclusive perks—going far beyond traditional memberships. This model builds predictable revenue while offering high-value experiences.
Possible perks include:
- Meet & greets with players
- Access to VIP events and club spaces
- Early ticket releases
- Premium merchandise and discounts
- Members-only content or behind-the-scenes access
Example
World Wildlife Fund’s “Adopt an Animal” program includes a recurring donation with added value—plush toys, certificates, and regular updates—boosting emotional connection and retention.
4. Round Up Donations
Supporters link their credit/debit cards to your organisation, and every purchase rounds up to the nearest dollar, automatically donating the spare change.
Example:
A $4.50 coffee rounds up to $5, with $0.50 donated seamlessly. This passive giving model creates frequent micro-donations with no extra effort.
While Incentive Solutions doesn’t directly offer this model, we’re happy to connect you with trusted providers.
Proven Impact:
UK-based charity Pennies has raised over £25 million through round-up donations at checkout—turning spare change into powerful contributions.
Ready to get started?
Why Loyalty Fundraising Works
Loyalty fundraising provides more than just funding—it builds a vibrant community of supporters and delivers ongoing impact.
Reliable Revenue
Subscription and cashback models provide consistent funding for long-term planning.
Deeper Engagement
Tangible rewards create stronger emotional bonds and donor loyalty.
Appeal to Modern Supporters
Young and tech-savvy audiences are drawn to reward-based, digital-friendly giving models.
Successful Use in NZ & Australia
- Breast Cancer Support NZ offers exclusive monthly supporter content to build a sense of belonging.
- Surf Life Saving Australia offers retailer discounts to supporters, helping to fund rescue equipment and training while rewarding donors.
Learn how our Loyalty Fundraising Programs can benefit you.
Ready to Get Started?
At Incentive Solutions, we help sports clubs, charities, and not-for-profit organisations build loyalty and fundraising programs that deliver real results. From strategy to execution, our team is here to guide you every step of the way.
Let’s build a fundraising solution that grows your impact—and your supporter base.
Get in touch today at +64 (09) 306 6070 or fill up our enquiry form and take your fundraising to the next level!