News & Views
Harnessing the Power of Social Media Challenges for Loyalty Programs
Discover how you can leverage social media challenges to encourage sharing and increase the effectiveness of your loyalty programs.
Using Predictive Analytics to Anticipate Needs in Your Loyalty Program
Imagine knowing what a customer wants before they do, akin to chess grandmasters predicting their opponent’s moves several steps ahead.
Customer Anniversaries Celebrate Relationships
Recognising the milestones of your B2B customers, you demonstrate appreciation for their loyalty and cultivate a deeper sense of partnership.
Subscription-Based Loyalty Programs: Enhancing Customer Engagement and Retention
The rise of subscription-based loyalty programs has transformed the landscape of customer engagement and retention.
Exclusive Loyalty Events: Cultivating Commitment and Community
This deep-dive into the perks of hosting private gatherings for your faithful members illustrates how such events can change customer behaviour and establish a robust sense of community belonging.
Storytelling Enhances Connection: Weaving an Emotional Tapestry Through Your Loyalty Program
Let’s take a look at how sharing success stories can shape relationships, instil trust, and inspire participation.
Gamification Sparks Engagement: Infusing Elements of Gaming into your Loyalty Program
Customer loyalty programs have become an essential tool for businesses to retain and engage their customers. However…
The Power of Surprise Rewards in Business-to-Business Loyalty Programs
Customer loyalty programs have become an essential tool for businesses to retain and engage their customers. However…
Happy Customers Aren’t Enough
Customer loyalty programmes are known to create happy customers; customers who feel recognised and cared-for and who have a sense that they’re getting value...
Do your employees have an incentive to be loyal?
The Great Resignation, The Big Quit, The Great Reshuffle; call it what you will but, chances are, if you’re an Aussie business owner you’ll be all too...
The best business IS personal
In a world increasingly obsessed with artificial intelligence (AI), robots and cobots, one truth stands the test of time: People buy from people. As innately...
If loyalty programmes could talk – the secrets hiding within your customer data
Loyal customers are the lifeblood of Aussie businesses and in today’s highly competitive business world, attracting and retaining loyal customers takes...
Aussie ingenuity is no longer enough
Australia is a country of innovators and entrepreneurs. From the invention of the electronic pacemaker and multi-focal contact lens, to spray-on artificial...
What’s holding your customers back?
When it comes to managing everyday business operations, most of us tend to favour the path of least resistance. With our full schedules and large workloads,...
Are you communicating meaningfully with your loyalty membership base?
Ask any married couple; staying connected and maintaining a strong relationship almost always requires more planning and effort than getting together ever did...