Customer loyalty programs have become an essential tool for businesses to retain and engage their customers. However…
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Gamification Sparks Engagement: Infusing Elements of Gaming into your Loyalty Program
Customer loyalty programs have become an essential tool for businesses to retain and engage their customers. However…
Happy Customers Aren’t Enough
Customer loyalty programmes are known to create happy customers; customers who feel recognised and cared-for and who have a sense that they’re getting value for money. But we’re here to tell you that happy customers actually aren’t enough.That’s right, the old adage...
Do your employees have an incentive to be loyal?
The Great Resignation, The Big Quit, The Great Reshuffle; call it what you will but, chances are, if you’re an Aussie business owner you’ll be all too familiar with the significant post-Covid phenomenon that is seeing employees worldwide leaving their jobs in search...
The best business IS personal
In a world increasingly obsessed with artificial intelligence (AI), robots and cobots, one truth stands the test of time: People buy from people. As innately social beings, humans are wired to seek connection and a sense of belonging. Author and marketing strategist,...
If loyalty programmes could talk – the secrets hiding within your customer data
Loyal customers are the lifeblood of Aussie businesses and in today’s highly competitive business world, attracting and retaining loyal customers takes effort. But that effort is worth it because customer loyalty programmes are a proven and popular way to influence...
Aussie ingenuity is no longer enough
Australia is a country of innovators and entrepreneurs. From the invention of the electronic pacemaker and multi-focal contact lens, to spray-on artificial skin, we Aussies punch above our weight when it comes to innovation with global impactManufacturing contributes...
What’s holding your customers back?
When it comes to managing everyday business operations, most of us tend to favour the path of least resistance. With our full schedules and large workloads, we want easy, reliable, straightforward transactions that will add value to our business and minimise...
Are you communicating meaningfully with your loyalty membership base?
Ask any married couple; staying connected and maintaining a strong relationship almost always requires more planning and effort than getting together ever did – and the same applies for building loyalty with your customers. Enticing a customer to connect through a...